Lucky Charms Beer Exists Now, and Yes, There Are Marshmallows in It

These days, when it comes to weird food, ask and you shall receive. Oreo is releasing Game of Thrones-themed cookies. Jalepeño Peanut M&Ms exist now. And a brewery in Virginia introduced a beer inspired by Lucky Charms cereal.

Smartmouth Brewing Company brewed up a new IPA using marshmallows just like those colorful, dehydrated chunks of sweetness you’d pick out of the Lucky Charms box. It’s called Saturday Morning, because that’s what Saturday mornings used to be for: Rushing downstairs at an ungodly early hour early to pour yourself the first of three bowls of sugary cereal while watching bad cartoons on Nickelodeon. Ah, the good old days.

To achieve the beer’s flavor, Smartmouth said it added toasted marshmallows and cereal marshmallows to the mash. It teased a photo of Saturday Morning in an Instagram post.

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NEW BEER RELEASE ———————————————— This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. ———————————————— Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. 4pk limit TBD. ———————————————— On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm – Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm – Cosplay Contest – Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm – Nerd Night Trivia – with prizes 7:30-9:30pm – Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We’ll also have Vinnie’s Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. ———————————————— ??????????? ———————————————— *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ———————————————————————————@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood

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View this post on Instagram

NEW BEER RELEASE ———————————————— This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. ———————————————— Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. 4pk limit TBD. ———————————————— On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm – Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm – Cosplay Contest – Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm – Nerd Night Trivia – with prizes 7:30-9:30pm – Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We’ll also have Vinnie’s Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. ———————————————— ??????????? ———————————————— *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ———————————————————————————@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood

A post shared by Smartmouth Brewing Co. (@smartmouthbeer) on

View this post on Instagram

NEW BEER RELEASE ———————————————— This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. ———————————————— Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. 4pk limit TBD. ———————————————— On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm – Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm – Cosplay Contest – Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm – Nerd Night Trivia – with prizes 7:30-9:30pm – Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We’ll also have Vinnie’s Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. ———————————————— ??????????? ———————————————— *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ———————————————————————————@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood

A post shared by Smartmouth Brewing Co. (@smartmouthbeer) on

View this post on Instagram

NEW BEER RELEASE ———————————————— This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. ———————————————— Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. 4pk limit TBD. ———————————————— On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm – Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm – Cosplay Contest – Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm – Nerd Night Trivia – with prizes 7:30-9:30pm – Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We’ll also have Vinnie’s Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. ———————————————— 🥣🥣🥣🥣🥣🥣🥣🥣🥣🥣🥣 ———————————————— *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ———————————————————————————@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood

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Unfortunately, you’ll have to head down to Norfolk, Virginia, to get your sugar-rush-slash-alcohol-buzz, where Smartmouth is releasing the beer on Saturday, March 2. It will be available on draft at the brewery’s two locations and in 16 oz. cans in the city. According to Delish.com, the brewery is also hosting a series of events mark the launch of the beer, with board games, a comic-book stand and a Super Smash Bros. Tournament.

Smartmouth gave Saturday Morning a tagline echoing Lucky Charms’—instead of “magically delicious,” this IPA is “magically ridiculous.” That sounds about right. Hopefully, someone will create an Apple Jacks Amber and a Fruit Loops Lager to round out the pack and make breakfast beer a lot more nostalgic.



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